A consultancy that grows the way nature does — patiently, and from the roots.
Thorn & Roots Inc. was founded in 2014 in Sheridan, Wyoming, on a simple conviction: the best businesses grow the way a forest does — slowly, structurally, and in ways that outlast the season.
Why "thorn and roots"
Every business has thorns — the friction, the legacy decisions, the hard conversations nobody wants to start. Most advisors sand them down or pretend they aren't there. We don't. Thorns protect what's growing; they're part of the structure.
And every business has roots — the people, the culture, the quiet systems that actually carry the weight. We start there. We understand the roots before we touch a single branch, because growth that ignores the foundation never lasts.
We've spent over a decade helping founders, operators, and boards across the Mountain West and beyond make decisions they can stand behind — not just for the next quarter, but for the next decade.
Four principles we don't bend on
Rooted
We start from your foundations — your people, your market, your history — before we recommend a single change.
Honest
Thorns and all. We tell you what's actually happening, not what's easiest to hear. Growth demands it.
Patient
Real growth compounds. We design for durable outcomes, not the next quarter's headline.
Practical
Strategy you can execute on Monday. Every recommendation lands with a clear next step.
The same four steps, every engagement
Listen
We start by understanding your roots — the history, the people, and the pressure you're under right now.
Diagnose
We map the real system, not the org chart. Where is value created, where is it leaking, and what's blocking growth.
Design
We build a practical plan with clear priorities, owners, and milestones — calibrated to your appetite for change.
Grow
We stay alongside you through implementation, adjusting as the ground shifts and the roots take hold.